Redshift attribution: run attribution on your Redshift data
AttriByte connects directly to your Amazon Redshift cluster and runs six attribution models on the marketing and conversion data already living there. Your data never leaves your AWS environment.
Setup
Connected in four steps, no pipeline required
AttriByte queries your Redshift cluster directly using a read-only user. There is no Glue job, no S3 export, and no Redshift Spectrum setup needed.
Create a read-only user
In Redshift, create a dedicated user and grant SELECT on the schemas you want AttriByte to read. No superuser or write privileges needed.
Configure VPC access
Add AttriByte static IPs to your Redshift security group inbound rules. For Redshift Serverless, the same VPC endpoint approach applies.
Map event and conversion tables
Identify your touchpoint, session, and conversion tables in the schema mapper. AttriByte validates the schema and flags any required columns.
Attribution runs in Redshift
AttriByte issues SQL against your Redshift cluster. Aggregated results travel to the AttriByte app; raw rows remain in your cluster.
Data residency
Your Redshift data stays in AWS
AttriByte connects to your Redshift cluster over an encrypted connection and runs attribution SQL directly. Aggregated query results are returned to the AttriByte attribution engine. Raw rows, PII, and revenue records remain in your Redshift cluster under your existing AWS security controls.
For teams in regulated industries, this means attribution does not require a data processing agreement amendment or a new data residency review. The data never leaves your AWS account perimeter.
- Read-only Redshift user, no write permissions
- No UNLOAD to S3 required
- Works with Redshift Provisioned and Serverless
- Compatible with Redshift row-level security
Query path
Your Redshift cluster (AWS)
Event + conversion tables stay here
AttriByte attribution engine
Issues read-only SQL over encrypted connection
AttriByte app
Receives aggregated results only
Attribution models
Six models on your Redshift data
AttriByte runs all six attribution models simultaneously on your Redshift touchpoint and conversion tables. Compare channel performance across models without separate exports.
First-touch
Full credit to the channel that first introduced the buyer to your brand.
Last-touch
Full credit to the final touchpoint before conversion.
Linear
Credit distributed evenly across every touchpoint in the journey.
Time-decay
More credit to touchpoints closer in time to the conversion event.
U-shaped
40% first-touch, 40% last-touch, 20% across the middle touchpoints.
W-shaped
Weights first-touch, lead creation, and opportunity creation equally.
Many Redshift users already have years of historical event data. AttriByte can run attribution against the full history in a single initial query, giving teams a retrospective view of channel performance without any data re-collection.
Real-world scenario
Three years of Redshift event history, attributed overnight
A fintech company runs its entire data infrastructure on AWS. Marketing events arrive via Kinesis Firehose into Redshift. CRM data syncs nightly from Salesforce via a custom Lambda. The team has three years of historical event data and a compliance requirement that customer data cannot leave the AWS us-east-1 region.
Their previous attribution tool required a daily CSV export to an external S3 bucket controlled by the vendor. The compliance team blocked the integration after discovering the data residency issue.
AttriByte queried their Redshift cluster directly. No S3 export, no cross-account data transfer. The compliance review took one day instead of three weeks, and the team had attribution on three years of historical data on day two.
See the full product overview and pricing to understand what plan fits your team.
Other warehouses
AttriByte supports every major warehouse
Redshift is one of four fully supported data warehouses. The same attribution engine works on Snowflake, BigQuery, and Postgres.
Snowflake attribution
Run attribution on your Snowflake data warehouse.
BigQuery attribution
Connect your Google BigQuery datasets.
Postgres attribution
Use any Postgres-compatible database.
Learn more about the overall warehouse-native attribution approach.
FAQ
Redshift attribution: common questions
- Does AttriByte copy my Redshift data to external storage?
- No. AttriByte connects to your Redshift cluster over an encrypted connection and reads aggregated query results. Raw rows and PII remain in your cluster. No UNLOAD to S3 is required.
- What Redshift permissions does AttriByte need?
- A read-only user with SELECT on the schemas you choose. No superuser, write, or CREATE TABLE permissions are required.
- Does AttriByte work with Redshift Serverless?
- Yes. Both Redshift Provisioned and Redshift Serverless are supported. For Serverless, you configure access via the namespace endpoint the same way you would any SQL client.
- Can I use Redshift row-level security with AttriByte?
- Yes. If you apply row-level security policies to restrict what the AttriByte read-only user can see, AttriByte works within those constraints automatically.
- How long does the initial historical attribution run take?
- For a typical 12-month history with 10 million events, the initial attribution run completes in under 20 minutes using standard Redshift compute. Incremental refreshes run in seconds.
- Is Redshift attribution available on the Growth plan?
- Yes. Redshift connectivity is available on Growth ($1,200/mo), Business ($3,500/mo), and Enterprise plans. All plans include all six attribution models.
Connect your Redshift cluster today
Start a 14-day free trial and run marketing attribution on your existing Redshift data. No pipeline or S3 export required.